In 2007, I started teaching the good news about the brain and neuroplasticity (the brain’s magical ability to change and grow and get better with age). My audience was mainly people over 50 at private clubs, retirement communities, and other organizations.
This was a great career change for a recovering MBA like me, but there was only one huge problem: my audience wasn’t interested. Theories from neuroscience and long Latin names of brain structures made their eyes glaze over.
They wanted practical suggestions about actions to take, with some fun thrown in!
Finally, it dawned on me that the financial world had a few tricks up its sleeve that could be useful for brain training. Our 100 billion neurons are valuable to us. Why not manage our cerebral treasure with some of the same effective techniques we employ to manage our financial wealth, such as asset allocation and portfolio management? Besides, people are familiar with financial language, and they think having more money is fun.